June 15, 2024
Jack Grealish

Jack Grealish Embarrassed by Awkward Sponsor Deal Following England Euro 2024 Snub

Manchester City star Jack Grealish was left red-faced following his exclusion from Gareth Southgate’s final squad for Euro 2024. The winger is at the center of an awkward advertising campaign by Hellmann’s, the tournament’s official BBQ partner, which features him prominently holding a bottle of mayonnaise with the slogan “Up your game”.

Key Developments

  • Euro 2024 Snub: Despite his successes with Manchester City, including three Premier League titles, the Champions League, the Club World Cup, and the FA Cup, Grealish’s recent performances weren’t enough to secure him a spot in Southgate’s final 26-man squad for the Euros.
  • Hellmann’s Campaign: The timing of Grealish’s involvement in Hellmann’s Euro 2024 campaign couldn’t be worse. The advertisement, which was planned before his omission, features him promoting the brand while dressed in an England shirt. Fans quickly pointed out the irony of the slogan, “Up your game,” given his exclusion from the squad.
  • Fan Reactions: Fans were quick to mock the situation, noting the unfortunate timing and the awkwardness of the slogan in light of Grealish’s snub. The promotional video, pinned to the top of Grealish’s social media, shows him joking around and naming his dream barbecue guests, including football legends and friends.
  • Southgate’s Explanation: Addressing the media, Southgate explained his decision: “All the players took it respectfully. They all believe they should be in the squad, which is why they are top players. However, some players have had stronger seasons, particularly in the last six months.”


Jack Grealish now finds himself with extra time to enjoy barbecues, albeit in an ironic twist given his recent endorsement for Hellmann’s. Despite his stellar career at Manchester City, his omission from the England squad serves as a reminder of the fierce competition and high standards at the international level.4o

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